Timeline
Ficus, FCI
Tasks tracker: Refreshing Ficus brand, building its website.
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04: Contenting
Establish the foundation for what is to be accomplished by the website, mindmap its structure, provision the suitable environment for all content, and configure the content in code.
StartDuration3 days
Due
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progress-
- Host an additional stakeholder session on website purpose, potential scale, and feature justification.
- Stakeholder session should cover a decent review of referenced websites
- Create Website Charter (will reference/link to Content Architecture)
- Map the website’s Content Architecture
- Provision environment for content domiciliation
- Set up code for website and configure content
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- Website Charter (doc)
- Content Architecture (mindmap)
- Content Domiciliation & Creation (client-preference - Coda, Notion, etc)
- Content Configuration (code)
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05: Prototyping
Design and prototype entire website in Figma
StartDuration15 days
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slated-
- Designing and prototyping
- Permissible animations (per Figma constraints)
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- Website Design
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06: Coding
Code entire website design in Astro
StartDuration20 days
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slated-
- Code, animate, test
- Deploy, multi-browser tests
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- Website
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06: Deploying
Code entire website design in Astro
StartDuration3 days
kb
slated-
- Provision client environments
- Hand over
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01: Storyboarding
Draw out Ficus’ motivation for business and frame it as a relatable short story.
StartDuration4 days
kb
done-
- Research the Ficus niche (as understood)
- Host one stakeholder sessions to draw out more information
- Write and present a draft of Ficus
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- ~100-word definition of Ficus as a brand
- Anatomy of definition (acceptable justification, meaning-making)
- Differentiated headline for marketing materials (derived from definition)
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02: Messaging
Establish and blueprint how Ficus messages – that is, how it communicates its value to its clients and audiences across various channels. Produces the Ficus Brand Narrative.
StartDuration5 days
kb
done-
- Host one stakeholder session to establish Ficus messaging framework
- Delineate Ficus’ target audiences(s)
- Create Ficus Brand Narrative
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- Target Audience
- Ficus Mission
- Ficus Core Values
- Ficus Voice
- Ficus Brand Narrative (all of above in one essay)
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- Brand Communication Framework
- Voice & Tone
- Brand messaging 101: The ultimate guide
- How To Get Better at Spotting Opportunities
- Invoice Factoring: What It Is and How It Works
- What Is an Investment Mandate?
- Delegated asset management, investment mandates, and capital immobility
- Why Blackrock Dominates the Investment World: Inside Look
- These three firms own corporate America
- Normalization vs. Standardization: How to Know the Difference
- Dropbox Brand Guidelines
- Wise Design
- The Role of Business Structures in Job Creation
- How to Build a Portfolio to Reach Your Financial Goals
- 5 Ways to Sound Helpful Not Patronizing
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03: Etching
Justify and create a suitable brand identity for Ficus and produce a manual guding how to use the brand with examples.
StartDuration15 days
DueDays18 days
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done-
- Letter “Ficus” by testing and choosing a suitable display font
- Potentially choose a suitable body font (may serve “print” design only as web may possibly stick with matching system font stack for performance)
- Study the Ficus plant more, see potential for more suitable symbolism
- Sketch and create the most suitable symbol metaphor based on the brand narrative and suitable allusions. This will be potentially the dominant brand element.
- Color Ficus by selecting and adjusting a fitting color scheme.
- Create preliminary brand elements, potential patterns as emanate from brand trials
- Complete brand manual (creating more brand elements as needed)
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- Brand display and body fonts
- Exports of brand elements/assets
- Brand manual (as pdf)
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